Hestia offers a 12-week Sustainable Entrepreneurship for Empowerment and Development (SEED) Business Course.
The course is open to Greeks, refugees, migrants, and other vulnerable populations. Classes are open to up to ten students, and have a rigorous interview process to select candidates who are serious about opening a business in Greece. The culmination of the course focuses on a Pitch Day, where other international and local NGO’s are invited to hear participants “pitch,” with the opportunity to offer microloans to help them start up their business.
Courses are offered 3 times a year. Applications and pre-requisites for the next course can be discussed while completing other Livelihood programs.
Week one: summary of my business – what is my business?
Week two: operating plan – SMART goals and making my business unique.
Week three: management and organization – time management, administration, and organization.
Week four: what is my target market and why – identify customers and how to engage them.
Week five: marketing strategy – what is marketing and how do I use it?
Week six: leveraging social media – how do I use social media for my business?
Week seven: what taxes and business licenses are needed in Greece – info on the process to register businesses, complete business taxes, and obtain licenses.
Week eight: what education/certifications do you need – what certifications or diplomas do I need to open my business?
Week nine: Budgeting – how do I price my product or service? How do I budget my finances?
Week ten: procurement – what is the procurement process and why is it important?
Week eleven: Business culture in Greece – guest speakers will present their experiences in opening businesses in Greece.
Week twelve: Pitch Day – each participant will create a 5-minute presentation about his or her business.